YouTube Australia Blog: September 2012

Australia Blog

News and rising stars from YouTube Australia

Finding the next generation of talented video educators with YouTube Next EDU Guru

Friday 14 September 2012

Crossposted from the Official YouTube Blog
Across the Northern Hemisphere, students and their teachers are heading back into the classroom for another year of reading, writing, and ‘rithmetic. While what we learn has broadly stayed the same for years, how we learn is changing rapidly as technology advances. The rise of online educational videos is giving learners access to the world’s greatest thinkers and teachers, leveling the playing field for all.We believe that inspiring online educators can come from all walks of life, and we want to find the next generation of educational YouTube stars - people with a talent for explaining tough concepts in compelling ways, and the passion and drive to assemble a global classroom of students. YouTube educational channels like Khan Academy,CrashCourse, Veritasium, Numberphile, MinutePhysics and Ted-Ed have grown to millions of views and subscribers - could you be next?Today we’re teaming up with Khan Academy to start a search for the Next EDU Gurus--10 super talented and engaging content creators who we’ll support with training, promotion, and a $1000 B&H gift card for production equipment, so they can take the next step in their YouTube - and education - careers.Do you set historical events to music? Doodle your geometry? Sing your Shakespeare? We’re looking for content creators who create all kinds of curriculum-related videos, from grammar to geography, history to histograms. You can submit any style of video as long as it’s educational and family-friendly--just bear in mind that we’re looking for content creators who can take people on a journey through a topic, so if you could imagine making ten, twenty, or fifty more videos on the topic in the future, all the better!The 10 YouTube Next EDU Gurus will be selected by a panel from the YouTube Education team and the Khan Academy. One of these 10 will also be awarded the Khan Academy EDU Guru Prize. The program is open to creators in the US, Canada, UK, Ireland, Australia, New Zealand; it opens today and closes on October 1.Our new EDU Gurus will help meet the growing demand for great educational content on YouTube. In the last year, you all spent 50% more time learning from YouTube Education’s 700,000 videos, and the number of subscribers to YouTube’s educational channels more than doubled. Check out the YouTube.com homepage today for the latest videos from some of our most engaging educational creators. You can also see a playlist of their latest and greatest below. If you’re an educator, visit youtube.com/teachers to view more than 300 playlists curated by teachers to align with common education topics. And if you’re looking for inspiration about incorporating YouTube in your school curriculum, see how one school from Kent, WA uses YouTube to experience the world beyond the walls of their classroom. Angela Lin, YouTube Education team, recently watched “Capitalism and Socialism: Crash Course World History #33.”

Google

Labels: YouTube Australia Blog

Introducing a new YouTube app for your iPhone and iPod touch

Tuesday 11 September 2012

For all you diehard YouTube fans out there who can’t get enough YouTube on your mobile, we’ve got some great news: starting today, you can download the official YouTube app for iPhone and iPod touch from the App Store, bringing you more of the videos you love and more ways to share them with the people you care about.

The new app is built by YouTube engineers, to give our iPhone and iPod touch users the best mobile experience. Here’s what you’ll find:

Tens of thousands more videos: Watch official music videos like Taylor’s latest hit. New YouTube channel guide: Swipe your finger from the left edge of the screen to reveal a guide with your subscribed channels on YouTube, giving you instant access to everything from Alli Sports to YOMYOMF.

Find awesome videos faster: Get to videos like “Gangnam Style” faster with new search tools that give suggestions while you type, and let you sort through videos or channels. Flip through related videos, comments and more info, all while watching a video. More ways to share with the people you love: Share that incredible video you found on YouTube on Google+, Facebook or text message in the app, as well as from Twitter and email. There’s even more to explore with the new YouTube app for iPhone and iPod touch, available for download from the App Store today. We’re working on an optimized version of the YouTube app for iPad in the coming months, and stay tuned for more details.

You’ve already shown us you love YouTube on mobile—to the tune of 1 billion mobile views a day—so we can’t wait to see what you think about this new experience.

Andrey Doronichev, head of YouTube mobile, recently watched “One-Shot // Goodbye, beloved sister.”

Google

Labels: YouTube Australia Blog

YouTube’s next generation of creators and brand builders

Friday 7 September 2012

Cross-posted from the Google Australia blog.
Rob Nixon, a former airport ground-crew worker from Perth turns his passion for cooking into a career and an audience of 100 million worldwide. Arlene Zelina, a 22-year-old singer-songwriter from Melbourne scores a record contract with a global pop superstar. Natalie Tran, a Sydney media and arts graduate, amasses an audience bigger than the Royal Wedding.

These are today’s media superstars. They’re using the sight, sound and motion of video to reach the 800 million people around the globe who tune into YouTube every month. They’ve become experts in building communities, inviting their audience in to participate in the creation of their content and brand.

The last few days successful Aussie YouTube partners came to Sydney to share their experience and knowledge with advertisers, media companies, other content creators and their fans at our series of YouTube Next events. At these events we’re also celebrating the seven-year evolution of YouTube and looking at the possibilities for our video platform in Australia.

Today, two thirds of online Australians are on YouTube every month and one in five say they now visit YouTube every day. And no surprise for smartphone loving Aussies, one in three Australian YouTube views happens on a mobile device, and this number is growing fast. We love watching Mighty Car Mods DIY car modification videos on our tablets in bed.

Click here or on the image below to check out some highlights from our YouTube NEXT kick-off event at Luna Park on Wednesday night.

Arlene Zelina performing at YouTube NEXT
We’re overwhelmed by the unlimited creativity and curiosity of the growing YouTube community and thanks to our collaboration with AFTRS we’re excited to offer a free, one-day workshop for young creatives like MGPactionsports at our Sydney office to learn how to become the next YouTube star.

We’re excited to see how Rob, Natalie, Arlene and the tens of thousands of other Australian YouTube partners will take it to the next level.

Lucinda Barlow, Head of Marketing Google Australia & New Zealand, recently watched How to order KFC like a boss