My videos were undoubtedly amateur and entirely dependent on where I
managed to squeeze into a seat (or stand), but it was an important part
of my coverage and really enhanced the online ‘brand’ of SASSYBELLA.com.
I wasn’t the only one doing the video thing this year, either.
Sponsors like ghd were filming their own clips for their website and
Fairfax websites were live streaming certain shows throughout the week
on the Sydney Morning Herald website. This is a new trend I noticed
during the international shows in February/March: most of the major
fashion houses live streamed their fashion shows from their websites.
(Burberry even held 3D screenings across the globe to a select group of
fashion editors).
Even more interesting was seeing
a guy standing in the media pit holding a laptop open to
live stream/record the Camilla and Marc show.
It was inspiring to see more people and media outlets explore the video
and video streaming options during RAFW, especially in fashion, when
watching an item of clothing move is far more powerful than seeing a
still image. One blogger said she was granted instant access to a show
after the designers heard she wanted to live stream it.
A sign of Australian “gate keepers” opening the door to exposing
their clients to as many eye balls as possible, and not just the
“right” magazine editors and newspaper journalists? I certainly hope so.
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